Monday, July 26, 2010

If Rolling Stone falls in the forest: Gen. McChrystal profile




"Rolling Stone making trouble" MSNBC anchors announced  as they introduced RS executive editor Eric Bates.

But RS certainly didn't drive that 'trouble' to themselves or manage any part of the story following its publication.

Here's just a fraction of  the discussion about the story before Rolling Stone posted put its story on its Web site:

  • Monday, June 21, AP published a story by Anne Gearan, AP National Security Writer, about the upcoming story in Rolling Stone with excerpts, no reaction. 
  • Tuesday, June 22, 'The Runaway General' story was on fire.  
  • Politico had a downloadable file of the full article. 
  • It was taken down after 9 a.m. ET and RS managing editor said it was 'unauthorized'. 
  • Gawker scanned copies of the story and uploaded them to the Web.
  • The story led every news organization all day.
  • TheLede on the NYTimes had a post up about it early.
  • MSNBC's Morning Joe was talking about it. 
  • WYNC radio tracked down Rolling Stone writer, Michael Hastings, in Afghanistan for a phone interview. 
  • About 11 a.m., RS posted the story online but did not put it on its home page.
  • By 1:20 p.m., the Washington Post had a package that included 20 stories or analyses, four videos and a slideshow. 
  • June 28, Gen. McChrystal says he'll retire.


Even after it put up a copy of the story,
Rolling Stone led with Lady Gaga.

Top Secret America - Blogs, Twitter, Timing, Web-wide feed




Top Secret in America series - July 19, 2010.

  • Major series started on a Monday morning for the Web
  • Pulled in Twitter #TopSecretAmerica
  • Running Q&A with co-authors
  • Pulled in discussion from around the Web
  • A 'Conversation' pit was prominent on every page
While the series rolled out, the writers, the Post's ombudsman, editorial writers, other reporters chimed in keeping the conversation alive: