"Rolling Stone making trouble" MSNBC anchors announced as they introduced RS executive editor Eric Bates.
But RS certainly didn't drive that 'trouble' to themselves or manage any part of the story following its publication.
Here's just a fraction of the discussion about the story before Rolling Stone posted put its story on its Web site:
Monday, June 21, AP published a story by Anne Gearan, AP National Security Writer, about the upcoming story in Rolling Stone with excerpts, no reaction.
Tuesday, June 22, 'The Runaway General' story was on fire.
Politico had a downloadable file of the full article.
It was taken down after 9 a.m. ET and RS managing editor said it was 'unauthorized'.
Gawker scanned copies of the story and uploaded them to the Web.